Women in Fashion – Lessons learned from The Devil Wears Prada – 5 Must Know Tips from Movie Fashion

‘I think that high heals were invented by a man, he wanted to slow women down so that he could catch up with them’.

For those in the fashion world, whether it is by greater or smaller degree most likely were riveted to the fashions in the movie The Devil Wears Prada, 2006, staring Meryl Streep. Now that it is out on DVD, you might enjoy an evening of just drooling over each and every fashion as it hit the screen. But this time take out your notebook. There are lessons here about fashion that every woman can learn from.

Warning: If you are a great lover of this movie, you can stop here. I don’t want to get into a fight but I warn you – I have accessories and I know how to use them.

First, I loved Meryl Streep’s in The Devil Wears Prada. I appreciated every definitive movement of Streep’s, from the sweep of her hands, her expressive eye movements( that could freeze water into ice and serve them to you in cubes), her majestic walk and her heads up – first in the class attitude. Now in the real world I rather she be nice to people – but that would make a boring movie. Streep in each and every fashion outfit she wore was the epitome of elegance, style and class in this distressed-denim-drenched fashion deprived world. How I watched each scene with envy, appreciation, anticipation and delight.

I bet, I was not alone in the hero worship of one of our favorite bedecked movie icon. Wow. Her silver white silky tresses alone made me reconsider my next bottle of dye. And let us not forget that across the country big girls were hopping up and down – please don’t imagine that – celebrating the fashion blessing that Ms. Streep was no size 4.

Ann Hathaway, on the other hand, in the number two role as the much put upon junior assistant, sails through the movie going from Cinder Maid to Cinderella. The majority of the outfits were pin up and “cut out worthy” from our favorite fashion spreads. Ms. Hathaway, sporting a slim trim body once again showed Hollywood’s predilection to wafer thin women. At least we were not subjected to bones jutting out from ridiculously sharp collar blades.

Oh, what a delightful succession of fashions that just delighted the eye, inspired the imagination and caused us to dream.

Lessons Learned

Here is how we can take to heart some lessons we learned from the silver screen.

Fashion is designed to have you buy something that has the predetermined shelf life of cottage cheese. The scathing comments directed to Ms. Hathaway at the beginning of the movie, clearly indicate that picking your day’s attire takes more than sniffing for what’s clean and searching for something that doesn’t need ironing.
That a designer will put a fashion combination on a cover of a magazine that you would never dream of coupling together. Remember the screen when we were stung with not knowing the “proper” belt accessory. Bah humbug. This should remind you that even in the fabulous TV’s Sex in the City’s there were wardrobe hits and misses. The designers can be experimental, after all, the fashion has a life span of a June bug.
That people can pay all too much money for a handbag – after all it is just something to put “stuff” into. Well, just think of a purse is another opportunity to be mismatched with your shoes.
Real women will die wearing high heals that are high enough to give you a nose bleed. Be comforted in the fact that you may avoid being crippled later. I think that high heals were invented by a man, he wanted to slow women down so that he could catch up with them. The good news though for those who do not heed my words, that any pair of those shoes could double as a lethal weapon in case of emergency.
Even designers have off days, and seasons for that matter. Learn how to just walk away from anything you can’t describe what color it is. I believe that one of Hathaway’s dresses could best be described as the color of thawing frozen spinach.

But rejoice. Revel in a few moments of pleasure when you were transported to a better place, before your feet must touch down once again to the bosom spilling, acid rubbed, liquidly tight jeans and T-shirts we are forced to see on the streets today.

So maybe, you can forget the plot, turn off the sound, hold on to the remote and fast forward though the movie, to lovingly feast your eyes on “the wardrobe of our dreams”. Welcome to fashion heaven.

Posted in Uncategorized | Comments Off on Women in Fashion – Lessons learned from The Devil Wears Prada – 5 Must Know Tips from Movie Fashion

How Those Old Movies Can Help You Market Your Business

If there’s one thing that separates an old-fashioned movie from a modern movie is that the old-fashioned ones never relied on special effects to make an impact. Why? Because they didn’t have the ability to create them, except in the most rudimentary way. That meant they had to rely on other things to make the movie interesting, and those other things were great characters, interesting stories, gripping plots and emotion. That’s why some of those old movies can still entertain people sixty or seventy years after they were made, while many of those modern movies that rely on whizz-bang special effects lose their novelty value within a few years, or even months.

This doesn’t mean that a movie with special effects will be no good, but a movie that has no plot or story will fail no matter how good the special effects.

So how can this help with marketing your business?

Here’s how.

The best marketing pieces are like those old movies. Just as those old movies didn’t rely on special-effects but used great stories to make them interesting, the best marketing doesn’t rely on flashy graphics or tricks, and relies on basic sales elements to get the message across. The most simple sales elements are:

1. What you have to sell
2. What your product or service does
3. Why it will make a person’s life better
4. How a person can buy it

Put these basic elements into your marketing and you’ll do better than all the flashy graphics and advertising “tricks” in the world, because you’re telling your prospects exactly what they need to know to make a purchase decision. It’s like the best movies do when they give you a full story, with all the different elements tied up at the end.

Now, it’s more difficult to write a movie with a great story and plot than it is to get some computer geek to press a button and summon up some computer-generated monsters. And it’s more difficult to write an advertisement that uses all the best sales elements (and in an interesting way) than it is to just create a logo and a slogan and plaster it everywhere.

You need to take time to think of exactly how your product or service will improve someone’s life, and get this sales information over in the most persuasive way. You also need to think about how to show the superiority of your product, and think of important elements such as your guarantee.

But the rewards of doing it right are worth the effort. And even by following the basics of the sales elements shown above, you’ll do well.

So the next time you create a piece of advertising and are tempted to use “special-effects” like bright colors, crazy images and catchy slogans, remember those old movies and how they kept their audience interested with the basics of good storytelling. Give your prospects as much of a story as you can, and tell them at least the basics of what they need to know to buy your stuff.

This doesn’t mean you can’t have a beautifully-designed advertisement or website, or use “special-effects” to get impact. But miss out the basic sales elements and your special-effects probably won’t have any effect at all.

Posted in Uncategorized | Comments Off on How Those Old Movies Can Help You Market Your Business

Graduation Gifts For Fashionistas – Fashion School Students Top Ten Picks

For the graduate who happens to be a fashionista, an engraved pen just isn’t going to cut it in the gift department. Whether graduating from high school or college, she needs a gift that will feed her passion for fashion. And after all those years of hard work in school, doesn’t she deserve it? So grab a pen (engraved or not) and take some notes: here are the top ten gift ideas as chosen by fashion school grads. And if anyone knows how to shop, they do.

1. Designer sunglasses. Graduating raises one’s cool quotient, so a great pair of shades to bask in the glow of achievement is the perfect gift. Select classic aviators or oversized frames; they never seem to go out of style.

2. Fashionable movies and TV shows. If your graduate has spent the last few years hitting the books, she may have missed some movies and television shows. Help her catch up with DVDs that are practically required viewing in fashion school, like all the seasons of “Sex and the City,” “The Devil Wears Prada,” and “Gossip Girl.”

3. Tiffany jewelry. Okay, some people are just compelled to buy something engraved as a graduation gift, so it might as well be something from Tiffany. Just make sure it’s a piece of jewelry, like a charm bracelet or necklace – not a pen.

4. Designer handbag. Warning: step away from the attaché case. A fashionista does not carry a briefcase. She wants a designer handbag with original tags. Whether she’s heading to sorority rush or a job interview, she relies on her handbag to make a big first impression.

5. Weekend luggage. Your graduate will be traveling a lot more now, either to visit home or to travel on business, so help her do it in style with killer luggage. Avoid the generic black suitcase, lest she be one of the unfortunates who must tie a red ribbon around the handle to identify it at baggage claim.

6. A color consultation. If your graduate is all about fashion design, she probably has an inkling of her best colors already. Still, a gift certificate for a consultation with a color expert will bring new shades to her color palette, especially as she enters a new phase in her life. Besides, it will be a blast.

7. Laptop case. Your fashion plate graduate will need something to take her laptop to school or work, but she doesn’t want to look like a geek. Good news: now you can buy her one of the latest crop of laptop cases that don’t even look like they’re for computers. They look like chic little handbags, so she’ll rock the classroom or boardroom in style.

8. Laundry kit. True, this gift is a bit on the practical side, but a fashionista’s got to wear clean clothes. Purchase a laundry bag or hamper and fill it with a box of laundry detergent, bleach, fabric softener and a roll of quarters. Better yet, buy her a washer and dryer.

9. Luxurious bedding. The well-dressed grad also needs a well-dressed first apartment or dorm room. 500 thread-count-sheets and duvet covers of Egyptian cotton will wrap your graduate in comfort every night, so she’ll dream sweetly of runway shows and sample sales.

10. Stock in a fashion company. Does your graduate love one particular fashion design brand or store that is publicly traded on the stock exchange? If so, consider giving stock in the company as a gift. You don’t have to spend a fortune buying up shares, either. You can buy just one share of companies like Gap, Polo Ralph Lauren, Coach, and Abercrombie & Fitch from online brokers who specialize in these gift transactions. Your graduate even gets a stock certificate to frame.

Posted in Uncategorized | Comments Off on Graduation Gifts For Fashionistas – Fashion School Students Top Ten Picks

How Movies Have Influenced Fashion

There are people who want to look like movie stars and there are people who want to look like movie characters. You often hear people say, “Oh the girl in that movie was wearing this and this.” Who could ever forget the clothes worn by Holly Golightly played by Audrey Hepburn in Breakfast At Tiffany’s or the iconic looks of Carrie Bradshaw in Sex And The City? What people mostly take away from movies are the visuals and they would always take note of the clothes and the styles presented in the movie’s imagery.

Another factor in the film and fashion affair is the fact that all the great fashion designers take their references from movies, new and old. A specific example was the movie Avatar. After the movie screened in theaters, we saw a lot of Avatar-inspired themes both in catwalks and in fashion editorials. Although the influence may be subtle and not apparent right off the bat, it is however, undeniable. A movie will create a vision, a palette of colors, a texture and this is how movies are consumed by fashion designers. These adaptations of movies into clothes existed way back from the 70s and 80s and it is a practice designers like to constantly pull at for inspiration.

But it’s not just the big design houses that do this, mainstream clothing companies and stores are also aware of the impact of movies have among consumers and has long since capitalized on this. Every time a major movie comes out, it will always find its way in smaller shops selling merchandise with the movie’s theme. When Twilight was released, we saw an upsurge of the gothic and glam trend along with hoodies and wolves. Les Miserable brought back the long, flowing skirts paired with boots. Another recent example, The Great Gatsby showed us the glamour and the elegance of hem dresses made with delicate fabrics.

And let us not forget television. Like mentioned above Sex And The City was a successful TV show that had viewers anticipating for what the characters will be wearing next. Gossip Girl was a show that featured elite teenage girls wearing the most exquisite clothes a common girl can only desire to have. Much like the movies, these shows have created a desire in their viewers to look like the characters and manufacturers have responded to this desire by selling clothes from the show by the racks.

As long as movies are being made and people are watching it, films will continue to be a driving force in the world of fashion. So in order to predict what will be trending next, watch fashion movie online and see how the public’s taste is being shaped and formed as we speak.

Posted in Uncategorized | Comments Off on How Movies Have Influenced Fashion